Monday, May 11, 2009

Global Health – Environment and the business




One of the primary missions of India Soul Handicraft was a responsibility towards environment and we constantly research on ways to make this Earth beautiful!!
We have our earth and we have a lot of responsibility towards it. Man in his quest for development was running very fast and he needed to slow down and introspect – he did and the result was that he found that each of us has a responsibility towards having a nice clean environment to live.
Man realised that this was for none else but for him, his own children.
Man’s quest for knowledge is time immemorial and this realisation is nothing but a stepping stone towards a healthy and a beautiful environment.
A lot of us run varied businesses while accounting for its capital outlays however it is really important for us to realise the importance of a major capital component which is the value of earth’s natural resources and its ecosystem services that is water storage, atmosphere regulation, pollution control and so on. If as businesses we do not account for these services and ignore them it would lead to waste and non profitability.
Farsighted business houses are already finding powerful business opportunities in conserving resources on a large scale.
We have to follow a new approach and we have to remember that for a business to flourish it is important to protect the biosphere and also work towards improving profits and competitiveness with equal zeal.
Some very simple changes to the practices already being followed , finding ways built on advanced techniques for making resources more productive can yield startling benefits for the business as well as the society . This approach is called natural capitalism – vanguard of a new business model.
In one of the surveys a small group of scientists was sealed inside a state of technology 3.2 acres glass and metal dome. This model was called Biosphere II and it was attempt to replicate our Earth’s main ecosystems. This team of scientists had survived because fresh air was being pumped in, thus despite millions of dollars worth elaborate equipment the model – Biosphere II could no generate breathable fresh air further could not produce food and water on itself for less than 10 people . Yet our Mother earth effortlessly performs these tasks for each of us who are billions in number.
Due to extensive industrialisation and other false practices our Earth is in danger, is at risk which further is risking our economic activities. In our dangerously narrow focused ways of working, processing, producing, transporting disposing etc. we had forgotten the broader picture.
We need to broaden our horizons of thought, Man has woken up to the fact that the natural resources of our Earth have to be conserved and used in the best profitable way. Man has to differentiate between resources and ecosystem services. For example forests which fall under the category of resources not only produce the resource of wood fibre but also provide various ecosystem services such as water storage, habitat, regulation of atmosphere and climate. Man has to realise that when he earns income from harvesting wood fibre he should do it in a way that it does not hinder the forest’s ability to carry out its other vital tasks.
Businesses and companies have to show interest in sustainable development and man has already begun this quest.

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